We’ve added Average Order Value (AOV) and Average Products Per Order (APPO) to experiment reports to give you deeper insight into order-level performance.

AOV (Average Order Value) shows the average revenue per order for the selected date range or segment. It appears as a currency column alongside RPV in the Revenue table, while all RPV statistics (lift, confidence, etc.) continue to work exactly as before.

APPO (Average Products Per Order) shows the average number of items per order. It uses the same product count data as APPV, but is calculated per order instead of per visitor.

These metrics make it easier to understand whether changes are driving bigger orders, more items per order, or both—not just more visitors converting.

Learn more about experiment reports and these metrics: https://support.convert.com/hc/en-us/articles/understanding-report-metrics-in-convert